Success Is About Making Profits

January 21, 2007

"The secret of success is to know something nobody else knows." – Aristotle Onassis

Who else knows better about success other than Success University ?

It’s a simple yet common question, "How can I make my business more successful?"

Success can mean a lot of different things to a lot of different people but when it comes down to it, the success of your business should only be measured by one thing – profit.

At the end of the day, it’s not how many people came in to your store or phoned in. It’s not even how many widgets you sold. At the end of the day, what truly matters is how much of a profit you made.

It would make sense then that your efforts focus on profit as the end result. With that in mind, there are only three strategies to increase profits for your business.

1) Increase the dollar size of each order
2) Increase the number of times people buy from you
3) Increase the number of people who buy from you

Most likely, your business is already primed to attack each of these three angles and implementing that attack should be fairly easy.

Let’s say that you are the owner of Happy Wicks Candle Store. Let your customers know that for every $50 they spend they will receive a free 4-inch candle. When they are eligible for the free candle, offer them the option of upgrading the 4-inch candle to a 6-inch candle for only four dollars.

Implement a customer loyalty program. Whenever a customer spends $200 with your store they receive a 20% discount on their next order. Show loyalty to your customers, too. Create customer-only events and sales, even workshops on how to make candles at home.

Candles are also popular gifts. Be sure to place your contact info on each and every candle. This makes it easy for the gift recipient to purchase from you.

"The successful man will profit from his mistakes and try again in a different way." – Dale Carnegie

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Be sure to also use this tactic when co-promoting with similar businesses such as a flower and bath and body shop.

Looking at the example Happy Wicks Candle Store, the tasks of increasing profits was not a difficult one. Truly, it’s a matter of putting systems in place that generate increasing profits.

Take a look at your business and examine the systems you have in place. Chances are there’s undiscovered profits lying about. Put systems in place to gather those profits and you’ll find your business reaching new heights of success.

Success Is All In Your Mind

January 21, 2007

"Aim for success, not perfection.Never give up your right to be wrong, because then you will lose the
ability to learn new things and move forward with your life." – Dr. David M. Burns

Do you know that you can test drive to  earn & learn new things in Success University for only $2?

How do you measure success? It’s probably not exactly the same for any two people. While athletes measure success by wins or their personal best, a business owner may measure success
by the amount of money their business nets every year.

Regardless of how you measure success, it all starts in your mind…..your subconscious mind, to be exact.

While most people are familiar with the concept of the subconscious mind, few truly understand how to use its power to create the success (and happiness) that they desire.

To take advantage of this incredibly powerful tool, you must first program your subconscious mind for the success you are seeking. Without a clear, consistent "picture" of the results you seek, your subconscious mind can actually sabotage even your best efforts.

Any time there is confusion, your subconscious will struggle to help you achieve your goals. That’s why the more concise your goal and your mental image of its results, the better the chances you’ll achieve
. By creating and focusing on this concise concept of what you want to achieve, you’re helping your subconscious mind manifest that result in your reality.

It’s very important to monitor what you tell your subconscious verbally and silently.

Most people are surprised to find when they actually start to "listen" to the words they use on a daily basis that they are issuing counterproductive "requests" to their subconscious.

Make sure to use positive descriptions when speaking aloud or to yourself silently about your goals. Instead of saying "I won’t be overweight anymore", phrase your request in a positive way: "I am thin.”

Also, it’s important to use a present tense, not a future tense like "I will be thin" as your subconscious takes everything literally. If your request is in the future, it will think that it doesn’t need to change anything now. It lives in the present.

"The spirit, the will to win, and the will to excel are the things that
endure. These qualities are so much more important than the events that
occur." – Vincent Lombardi

Do you have those qualities? Get your spirit and will to win with Success University

Be careful not to use negative words accidentally: such as "I’m not going to be poor any more." Your subconscious mind doesn’t understand words like "not", "doesn’t" or "won’t". It will automatically delete those words from your request which will almost always create the opposite meaning and results of your goal!

There are many techniques you can use to create clear pictures of your completed goal. Most find that imagining a movie in their mind of what it will be like when you achieve your goal to replay in your thoughts to be very effective. For example, if you’re trying to wipe out your credit card debt, imagine yourself receiving statements from your credit card companies with a $0 balance
on the payment section.

Remember, what you focus on expands. If you constantly see yourself overweight, or in debt, that’s what your subconscious mind will continue to create for you in your reality. It’s very simple and takes very little time to mentally produce a "movie" that gives your subconscious a clear idea of what results you want. With consistent attention and effort toward what you DO want, you’ll be amazed at the results you can create with your mind!

Success All Started With Little Things

January 21, 2007

"Always bear in mind that your own resolution to success is more important than any other one thing." – Abraham Lincoln

It is really easy to earn & learn with Success University .

It’s little thing that lead to success
. Everybody knows that good habits need to be cultivated while bad habits seem to grow like weeds. Habits like self-discipline, self-control, order, and perseverance, are all habits that require a conscious effort to create and maintain. Procrastination on the other hand, is a behavior takes no effort at all. For better or worse, it’s your habits that make or break you.

The amount of self-help information available today is virtually unlimited, but it is of little value without first learning to direct your focus and attention. The mind moves constantly from one idea to the next with amazing speed, rarely giving its sole attention to one subject for any length of time.

Yet success in anything depends largely on the ability to direct your mind; not only where it goes, but also how long it stays there.

Success, like anything else, must be learned and practiced. A habit starts out as no more than a thought. When this thought is pursued it turns into action. If repeated often enough this action will impress itself on the subconscious mind and form a habit. Once a habit is formed it becomes automatic and no longer requires the attention of your conscious mind.

"If you can lay your head on your pillow each night knowing you gave hundred per cent to your day, success will find you." – Russell L. Mason

Build your foundation with Success University .

Take a close look at your routines. Routines are what form your habits. Examine what is working for you and what is not. Just as with a garden cultivating good habits will also take time and attention. You need to nurture the flowers in your life and start pulling the weeds.

If something is not working for you, get rid of it!

If you wish to be successful in anything you do, follow the clues.

Study the habits of successful people. It is the habits we create that make us who we are. One habit all successful people have in common is the ability to focus their attention for extended periods of time.

How do you make focus a habit? Start small and work up.

Resist the impulse to jump from one unfinished project to another. Write out a priority list and pay particular attention to the order of that list. Do not let petty distractions interfere with working through each task in the order you have established.

When you overcome the temptation to let your focus and efforts become scattered, you are creating the habit of finishing projects and seeing them through to the end.

Situations will always arise over which we have no control but we can choose how we react to them. When you are thrown off course make a habit of returning to the task at hand as quickly as possible.

Learn to use your imagination and create a mental image of your end goal.

"Ideals are like stars; you will not succeed in touching them with your
hands, but like the seafaring man on the desert of waters, you choose
them as your guides, and following them, you reach your destiny" – Carl Schurz, US Senator From Wisconsin

Reach your destiny with Success University .

The importance of mental imaging in attaining your goals cannot be over-stated. This mental image will act as a blueprint for your action plan, bringing your thoughts one step closer to reality.

When you consistently focus on your metal image it will manifest in the physical world. Regardless of whether you are trying to lose weight, succeed in business, or simply trying to improve your life, the more detailed your image, the better your chances of achieving your ultimate goal.

Acknowledge the small things.

Recognize and acknowledge each little success as it comes along. As one success leads to another they add up and you gain confidence in you ability to reach even larger goals.

Everything is learned by degree. Start small and practice daily focusing you attention for ever longer periods of time. As you learn to focus, one small success leads to another until success becomes a habit.

Don’t Think And Grow Rich!

January 21, 2007

"If you believe in what you are doing, then let nothing hold you up in
your work. Much of the best work of the world has been done against
seeming impossibilities. The thing is to get the work done." – Dale Carnegie

Success University is opening for students to get it done. $2 for starter.

Success in any entrepreneurial endeavor is contingent on a simple truth: Learning does not always require thinking.

Actually, thinking often hinders learning. Hinders learning? That flies in the face of most of what we know, doesn’t it? As children we were often reproached when we made mistakes: “You just weren’t thinking! Don’t you ever think about what you’re doing?”

Then there’s the most successful personal development book of all time telling us to do what? …That’s right, “Think and Grow Rich”. True it is a fantastic book and a must read for success minded people. But many of us get so tangled in thoughts that we can’t get out of our “heads” and take the action required for success.

Socrates, one of the greatest “thinkers” of all time, said, “Action equals knowledge.” Action, not thinking, is how we achieve results. Take playing the piano for instance. We could think about playing the piano but we will never become better until we start pecking away at the keys. If you were to ask an accomplished pianist to think about what they are playing in the middle of a rapturous concert, the music would probably fall apart into a series of painfully disconnected notes.

"Ideals are like stars; you will not succeed in touching them with your
hands, but like the seafaring man on the desert of waters, you choose
them as your guides, and following them, you reach your destiny" – Carl Schurz, US Senator From Wisconsin

Reach your destiny with Success University .

Same is true with typing. Ask a person who flawlessly types over 70 words a minute to think about the key strokes, and you could probably watch the mistakes pile up. Thinking hinders execution. Thinking can hinder success. The fact of the matter is we can intellectualize all we want, but until we take action we will never accomplish anything.

There is a mantra in the martial arts that says “Ready, Fire, Aim”. Simply put, this means take action and correct that action as you go. It is quite probable that many businesses never get out of the starting gate because of over-thinking and over analyzing. Most people want all their ducks to be lined up in a row before they begin. This will never happen. The time will never be perfect. The key is to get started and then “keep on keeping on.”

" If you can imagine it, you can achieve it. If you can dream it, you can become it." – William Arthur Ward

Achieve and become it with Success University .

In the martial arts, students practice moves over and over and over again. They train their bodies to transcend thought and take action in the moment. Imagine a trained martial artist getting attacked on the street thinking, “Hmm, okay I’m being attacked. Should I turn my body this way or should it be the other way? Okay, now I have to trap the assailments arms, tighten my fists, pull back, and strike.”

Of course this is not what happens in the martial arts. The key teaching in the martial arts is to ACT. NOW! …In spite of the mind‘s tenancy to analyze the situation.

The worst kind of thinking is fear of failure. The “What if” disease. “What if I fail? What if people laugh at me? What if I lose all my money? What if, what if, what if?

Fear is paralyzing. It stops the movement necessary for success. Fear weakens our resolve, cripples our creativity, and ultimately stagnates our successes. Conversely, movement overcomes fear. When struck by fear, move. Do something!

So, don’t wait to explore your entrepreneurial spirit; take action now. When those pesky thoughts creep up, and they will, scare them away with the mantra, “Don’t think, don’t think, don’t think, don’t think…” and watch your dreams and goals cascade toward you.

What is the bottom line? “Don’t think and grow rich.”